In an organization or company where a CEO is already in charge, the president is the second in command. In the business world, presidents usually hold the position of chief operating officer (COO). The COO is responsible for daily operations and has vice-presidents from different parts of the company who report to them. The director of operations typically has more work possibilities than an executive vice president.
However, the executive vice president generally has more power and responsibility than a chief operating officer. This is why an executive vice president is higher than a COO. The executive director (CEO) is the highest-ranking executive and the main decision maker in a company. The president is a high-level executive who is usually second in command, below the CEO.
Generally, a chief executive officer (CEO) is the highest-ranking official in a company, while the president is the second highest. However, this is not always the case. In small businesses, the CEO and the president are often one and the same. The title CEO wasn't coined until the '70s and wasn't commonly used until the late '80s.
Before that, president was the title used to designate the highest executive of an organization. Another way of understanding the job functions of an operations director and a president is that the operations director performs tasks within the company, while the president manages the employees who perform those tasks. In some cases, the second highest-level executive in a company is called the chief operating officer (COO) rather than the president. The job requirements for a COO and a president are similar, as both positions often require extensive experience in the business world. When it comes to ranking, it's clear that a CEO holds the highest position in an organization or company. The president is usually second in command, below the CEO.
However, depending on the size of a business, it's possible for a CEO and president to be one and the same. When it comes to ranking between a COO and an executive vice president, it's generally accepted that an executive vice president holds more power and responsibility than a COO.