CEO — CEO: This person is the highest-ranking corporate official. As a C-level human resources (HR) executive, the chief operating officer ensures that the company's operations run smoothly. They focus on areas such as hiring, training, payroll, and legal and administrative services. The chief operating officer is usually the second-in-command of the general manager.
The chief executive officer (CEO) is considered the highest position in a company, unless the CEO is not the president of the board of directors. Then, the president will hold the highest position in the company, followed by the CEO. Modern organizations often have an operations leader, usually a chief operating officer (COO), and a marketing leader, either a vice president of marketing or a director of marketing (CMO).